Prime Ape Informed

hands of a person wearing a Prime Ape figure 8 lifting strap on their wrist, showcasing its durable design and snug fit.

How to Use Weightlifting Straps to Enhance Lift...

When it comes to weightlifting, grip strength can often be the limiting factor. Figure 8 straps are a game-changer, providing unparalleled support for heavy lifts like deadlifts, rows, and strongman-style...

How to Use Weightlifting Straps to Enhance Lift...

When it comes to weightlifting, grip strength can often be the limiting factor. Figure 8 straps are a game-changer, providing unparalleled support for heavy lifts like deadlifts, rows, and strongman-style...

Athletic woman working out in a gym, performing a kneeling cable exercise with resistance bands and lifting grips

How to Use Resistance Bands for Strength and Fl...

There aren’t many other types of equipment as portable as resistance bands, making them ideal for strength and flexibility training.  These are fitness accessories that are light in weight, portable,...

How to Use Resistance Bands for Strength and Fl...

There aren’t many other types of equipment as portable as resistance bands, making them ideal for strength and flexibility training.  These are fitness accessories that are light in weight, portable,...

A person performing a deadlift at the gym, focusing on proper form, with tattoos visible, emphasizing gym fitness and strength training.

Top 10 Gym Fitness Trends in Australia for 2024

Stay ahead of the curve with the top 10 gym fitness trends in Australia for 2024. From hybrid memberships to wearable tech, discover what's shaping fitness this year.

Top 10 Gym Fitness Trends in Australia for 2024

Stay ahead of the curve with the top 10 gym fitness trends in Australia for 2024. From hybrid memberships to wearable tech, discover what's shaping fitness this year.

Man preparing for a workout by adjusting weightlifting straps, showcasing detailed tattoos on his muscular arms

How to Use Weightlifting Straps for Better Resu...

Weightlifting straps can be a game-changer in your strength training journey, helping you lift heavier by reducing grip fatigue.

How to Use Weightlifting Straps for Better Resu...

Weightlifting straps can be a game-changer in your strength training journey, helping you lift heavier by reducing grip fatigue.

Man with tattoos performing seated cable row exercise at the gym, focusing on his back and arm muscles in a dark, intense gym environment

Top Portable Gym Products to Keep Fit While Tra...

  Staying active while traveling can be challenging, especially when you're away from your usual gym. But portable gym products make it easier to maintain a fitness routine on the...

Top Portable Gym Products to Keep Fit While Tra...

  Staying active while traveling can be challenging, especially when you're away from your usual gym. But portable gym products make it easier to maintain a fitness routine on the...

Man using a seated chest press machine in the gym, wearing lifting straps for added grip support

The Best Recovery Gym Products to Boost Post-Wo...

To get the most out of your workouts, it’s essential to prioritise recovery. Using specialised gym products can speed up recovery, ease soreness, and help you achieve better long-term results....

The Best Recovery Gym Products to Boost Post-Wo...

To get the most out of your workouts, it’s essential to prioritise recovery. Using specialised gym products can speed up recovery, ease soreness, and help you achieve better long-term results....