One's strength, character, or success is not predetermined by birth or genetics but is developed through effort, perseverance, and intentional actions.

About Us

Welcome to Prime Ape, where fitness meets empowerment, and every lift takes you one step closer to unlocking your full potential. Started up by two mates who continue to change for the better, Prime Ape is more than a brand; it's a lifestyle, a commitment to self-improvement, and a journey toward becoming the best version of yourself.

Our Mission:

We believe that everyone, regardless of their fitness level, deserves access to quality gear that not only enhances performance but also inspires confidence. Our mission is to empower individuals on their fitness journey, providing them with the tools they need to surpass their limits—both physically and mentally.


From our signature Prime Lifting Hooks to knee sleeves, belts, and beyond, each Prime Ape product is designed to elevate your workout experience. Whether you're a seasoned weightlifter or just starting your fitness journey, we have the gear to support you.


STAY DISCIPLINED - Discipline is the key to all levels of success. Whether it's the gym or regular life. Stay disciplined, even in the toughest of times. Because that's when it matters most. 

BE ENCOURAGING - Demonstrate your love for others through the encouragement of development and growth in them.  

HAVE GRATITUDE - Be grateful for everything you have. Even if you don't have a lot. 

STAY LOYAL - Loyal to friends, to family, to whoever loves you

BE REAL - Be yourself, no matter what. 

Join Team Prime Ape:

Prime Ape is more than just products; it's a community of individuals striving for greatness. Join us on this journey, and together, let's reach new heights, break personal records, and unleash the inner Ape within.